Privacy Policy
Last Updated: 1/6/2026
Hitchcock Medical Group values your trust and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or interact with any services operated under Hitchcock Medical Group.
This policy applies to all current and future services operated by Hitchcock Medical Group, including but not limited to:
- Hitchcock Family Medicine (Direct Primary Care)
- Hitchcock Direct Imaging
- Hitchcock Family Pharmacy
- Any future affiliated clinics, diagnostic services, wellness programs, or future offerings
Information We Collect
We may collect the following categories of information depending on how you interact with us:
- Personal Information: Name, email address, phone number, and other contact details provided through forms or communications
- Health Information: Medical information, diagnostic data, imaging studies, prescriptions, and related health data when you receive care
- Payment Information: Limited billing or payment-related information for cash-priced services
- Website & Technical Information: IP address, browser type, device information, and general usage data collected through standard website technologies
How We Use Information
Information collected by Hitchcock Medical Group is used only for lawful and appropriate purposes, including:
- Providing, coordinating, and improving healthcare services
- Communicating with patients, caregivers, and referring providers
- Operating and improving our clinical, diagnostic, and pharmacy services
- Processing payments and maintaining internal records
- Ensuring compliance with legal, regulatory, and professional obligations
Health Information & HIPAA
Certain information we collect is considered protected health information (PHI) and is governed by the Health Insurance Portability and Accountability Act (HIPAA). Our detailed Notice of Privacy Practices describes how PHI may be used and disclosed and outlines your rights regarding that information. The Notice of Privacy Practices is available on our website and upon request.
Imaging & Diagnostic Data
Diagnostic imaging and related clinical data, including CT, X-ray, and ultrasound images, are stored and transmitted using secure, industry-standard systems. Access is limited to authorized clinicians and staff. Imaging data may be shared with ordering providers and patients through secure portals for diagnosis, treatment, and care coordination.
Information Sharing
Hitchcock Medical Group does not sell personal or health information. Information may be shared only:
- With healthcare professionals involved in your care
- With trusted vendors who support our operations under appropriate safeguards
- As required by law, regulation, or legal process
Website Communications & Forms
Information submitted through website contact forms, scheduling requests, or inquiries is used solely to respond to your request or provide requested information. Online submissions should not be used for urgent medical concerns.
Data Security
We maintain administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, or misuse.
Your Privacy Rights
Depending on the nature of your interaction with us and applicable law, you may have rights to access, correct, or request restrictions on certain uses of your information. Requests regarding protected health information are handled in accordance with HIPAA.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or services. The most current version will always be available on our website.
Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact:
Hitchcock Medical Group
Privacy Officer
Email: info@hitchcock.md
Phone: (423) 456-9134
