Radiology

We offer cash-only imaging for affordable, transparent pricing on CT, X-ray, and ultrasound services, free from the unpredictability of insurance billing. Our focus on a streamlined, patient-friendly experience ensures quick scheduling and comfortable visits, prioritizing your convenience and care.

What is radiology?

Imaging & Radiology Care

Hitchcock Direct Imaging offers a range of diagnostic imaging services, including X-ray, CT scans, and ultrasound. We do not accept insurance, but instead offer affordable cash rates and an optional flat-rate imaging membership. While we are located at Hitchcock Family Medicine, we are open to anyone. Any provider may order imaging with us, but please note that a provider’s order is required for all services. Our team is here to ensure your experience is seamless, stress-free, and cost-effective.

Physician orders are required. Please fax orders to 423-769-0020.

Radiology Clinic Pricing

New Membership Information:

  • Flat monthly fee of $40 per month per person with a 1 year commitment
    • HFM Members inquire about discounted imaging membership rate
  • Includes non-contrast imaging services like x-rays, CT scans, and ultrasounds
  • Minimal fee for contrast studies
  • Priority scheduling for members
  • No hassle or delay with insurance approval
  • More affordable than high insurance deductibles and out-of-pocket expenses

Cash prices for individual imaging studies are as follows:

  • X-Ray – $40
  • Ultrasound – $160
  • Cardiac Calcium Score – $100
  • CT Low Dose Lung Cancer Screen – $250
  • CT Angiography (single region) – $400
  • CT without Contrast – $350
  • CT with Contrast – $475
  • CT with and without Contrast – $475
Members of the Hitchcock Family Medicine do receive additional discounts on radiology + imaging services. For more information on becoming a member, click here.

Our Approach

We believe you should have access to the testing you need, so we offer radiological services at affordable cash prices, without the hassle of insurance interference.

Who We Serve

We serve the community; it’s as simple as that. We’re here for people who are tired of healthcare that feels impersonal, expensive, or confusing. Whether you’re looking for a long-term relationship with a physician, affordable imaging without surprise bills, or transparent pharmacy pricing, we offer a better way forward.

  • Individuals and families seeking a more personal, relationship-based approach to medical care
  • Patients without insurance who still want affordable, high-quality healthcare, imaging, and medications
  • Those with insurance and high deductibles, looking for upfront pricing and lower out-of-pocket costs
  • People who need imaging services like CT, X-ray, or ultrasound — fast, affordable, and without the red tape
  • Patients who value time with their physician and don’t want to be rushed or bounced between providers
  • Anyone who’s tired of long pharmacy lines and inflated drug prices — and wants access to wholesale pricing
  • Employers looking for a better healthcare solution for their team—one that improves outcomes and cuts costs
  • People who want healthcare that’s simple, transparent, and focused on what really matters: their well-being

Testimonials

What Our Patients are Saying
“After my first visit with Dr. Torbett, I knew I found 'the one' (doctor).”
“I’ve searched for a primary care doctor, in Chattanooga, for the past 8 years & really wish I would have started my search with Hitchcock Family Medicine. Alas, a doctor who is thorough, & actually cares about helping with my health goals!”
— Jordan G.
“Dr. Sanders is great!”
“She also responds quickly to my emails. I love the personalized care that I receive at Hitchcock Family Medicine.”
— Amy G.
“We recommend Hitchcock Family Medicine to everyone we know!”
“Dr. H answers emails promptly. He has met us in the middle of the day to remove a Lego from my son's nose and after hours for stitches for my husband and my son on different occasions (avoiding ER waits and charges). We always have the office to ourselves, and we never feel rushed. Our concerns are always heard. We wouldn't want anyone else for our PCP.”
— Bekah
“Very attentive and I appreciated how they treated me as an adult at 19 even though I was with my mother.”
“The Dr. responded to my texts about my sudden pain even though it was late, she immediately scheduled an appointment for me the next day. She administered an exam and tests while I still had the pain. She even offered a shot to help with inflammation while we waited on the blood results coming the next day.”
— Neilanda R.
“During my time with Hitchcock Family Medicine, I have received nothing but excellent care!”
“If you are looking for a good PCP, Doctor Ashley Sanders is top notch and thorough. The monthly payment plan also makes it easier to afford, especially in an emergency.”
— Mark L.
“Dr. Sanders! She went above and beyond before, during and after my surgery.”
“She listens and truly cares. I do and will highly recommend her!”
— Jessica S.
“It's like having a brother-in-law who's a doctor!”
— Steven
How it Works

Being a direct primary care (DPC) practice, we offer a uniquely personal experience for our patients that focuses on individualized care, transparent pricing, and enhanced communication.

  • LEARN THE BENEFITS OF DPC CARE

    Check out our pricing and subscription model as well as the services we offer.

  • SCHEDULE A MEET AND GREET

    Come ready with any and all questions you may have, and we’ll be ready to answer them. (Please be advised, no medical advice can be given before you are a patient.)

  • ENROLL!

    Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Sign Up” below, and let’s get started!

Meet Our Team

Our team is made up of highly trained medical professionals including physicians, pharmacists, & knowledgeable clinical staff. We look forward to caring for you and your family.

Learn More
From the Blog